District Sales Manager

Date:  Mar 19, 2024


Store # - Mall Name:  Remote_British Columbia

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

General Position Summary

Oversee all functions of the LIDS Sports Group stores and associates within a given geographic area to include DRIVING sales, controlling expenses with emphasis on developing store associates through training and accountability. 

Principle Duties and Responsibilities


  • Consistently ensure maximum sales results through effective store visits.
  • Create a selling culture, through review of training on selling techniques with all associates, and consistent feedback and documentation of results.
  • To hold store associates accountable to meet or exceed Company sales standards.
  • Ensure adherence to the guidelines in the Brand Visual guide, including proper merchandising, signage and store cleanliness, in all stores supervised.
  • Prepare and/or review periodic reports to maximize sales, identify trends, and minimize loss.
  • Performs work of subordinates, as needed.    Must be able to perform essential functions of all store positions.
  • Partner with associates at all levels of the company to achieve goals of district and region.

Control Expenses

  • Protect Company assets within guidelines of all policies.
  • Consistently ensure responsibility in expense control through effective store visits.
  • Review and edit store work schedules to provide for proper store coverage at all times, within the guidelines for wage control set by the Company.
  • Take appropriate action to ensure that asset losses are minimized and budgetary requirements are met.
  • Perform proper documentation and record keeping per the Operations P&P Manual while complying with all state and federal laws, including validation of cash management and completion of Store Visit Reports.
  • Research store discrepancies and analyze reports.  Respond to all store level issues in a timely manner.
  • Partner with associates at all levels of the company to achieve goals of district and region.

Associate Development

  • Manage store associates through impactful store visits, use of Training Programs, goal setting (for sales and tasks), and regular follow up, in accordance with policies, procedures and applicable laws.
  • Take an active role in the development of the Store Manager, including administering the Training Program as well as ongoing training to prepare associates for the next level.
  • Provide consistent, documented appraisal of store’s performance and work to give feedback on areas of strength and opportunity while keeping in line with Company objectives.
  • Actively recruit within the market to build a strong bench of candidates and a solid succession plan.  Develop Store Managers in the skills of recruiting and training to continually strengthen the talents and results in the market.
  • Administer the progressive steps of discipline to include verbal and written warnings. In addition, the Store Manager carries out employment terminations following approval from the Regional Director and Human Resources.
  • Communicate consistently to ensure compliance of all store associates established company policies, procedures and guidelines including, but not limited to, safekeeping of company inventory, funds and property.

Job Required Knowledge & Skills

1.    Four year degree in business or a related field and one year relevant experience or; two year degree in a related field and at least two years of relevant experience or; three years of relevant experience.
2.    Established ability to produce sales results, while minimizing loss.
3.    Proven aptitude to perform independently with minimal supervision.
4.    Proven supervisory skills, with capacity to deliver training material and assess retention.
5.    Strong interpersonal skills and the ability to communicate verbally in a clear, audible, and professional manner.
6.    Ability to operate a computer, as well as maneuver relative software programs.
7.    Ability to work varying days and hours, based on business needs, and maintain an excellent attendance record.
8.    Possess a valid driver’s license, certificate of auto insurance coverage, and the ability to drive an automobile.
9.    Extensive travel (up to 90%) in a given geographic area.  Driving required for up to 100% of the daily work schedule.
10.    Standing required for up to 90% of the work time.
11.    Ability and willingness to travel overnight for training and/or business meetings.

Reports To

  • Regional Director


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.