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District Sales Manager

Date:  Jun 18, 2021


Store # - Mall Name:  Remote_Missouri

General Description

For nearly 25 years, Lids has been the leading headwear and sports apparel retailer in North America, selling officially licensed product from professional sports leagues and headwear from today’s hottest athletic and fashion brands . We’ve done it through years of hard work, learning from our successes and failures, living at the intersection of fan and fashion, and staying true to our core values.


If you have a passion for sports, enjoy a fast paced environment and ever-changing fashion trends, then perhaps this is the place for you. We’re always looking for our next big playmaker, so if you’re ready to lend your expertise to a like-minded company that’s exciting, fun and shares your passions, we want to hear from you.


The District Sales Manager will oversee all functions of Lids stores and teammates within a given geographic area to include DRIVING sales, controlling expenses, with emphasis on developing store associates through training and accountability. This position will be based out of the St. Louis, Missouri market. 

Principle Duties and Responsibilities


  • Consistently ensure maximum sales results through effective store visits.
  • Create a selling culture, through review of training on selling techniques with all associates, and consistent feedback and documentation of results.
  • To hold store associates accountable to meet or exceed Company sales standards.
  • Ensure adherence to the guidelines in the Brand Visual guide, including proper merchandising, signage and store cleanliness, in all stores supervised.
  • Prepare and/or review periodic reports to maximize sales, identify trends, and minimize loss.
  • Performs work of subordinates, as needed.    Must be able to perform essential functions of all store positions.
  • Partner with associates at all levels of the company to achieve goals of district and region.


Control Expenses

  • Protect Company assets within guidelines of all policies.
  • Consistently ensure responsibility in expense control through effective store visits.
  • Review and edit store work schedules to provide for proper store coverage at all times, within the guidelines for wage control set by the Company.
  • Take appropriate action to ensure that asset losses are minimized and budgetary requirements are met.
  • Perform proper documentation and record keeping per the Operations P&P Manual while complying with all state and federal laws, including validation of cash management and completion of Store Visit Reports.
  • Research store discrepancies and analyze reports.  Respond to all store level issues in a timely manner.
  • Partner with associates at all levels of the company to achieve goals of district and region.


Associate Development

  • Manage store associates through impactful store visits, use of Training Programs, goal setting (for sales and tasks), and regular follow up, in accordance with policies, procedures and applicable laws.
  • Take an active role in the development of the Store Manager, including administering the Training Program as well as ongoing training to prepare associates for the next level.
  • Provide consistent, documented appraisal of store’s performance and work to give feedback on areas of strength and opportunity while keeping in line with Company objectives.
  • Actively recruit within the market to build a strong bench of candidates and a solid succession plan.  Develop Store Managers in the skills of recruiting and training to continually strengthen the talents and results in the market.
  • Administer the progressive steps of discipline to include verbal and written warnings. In addition, the Store Manager carries out employment terminations following approval from the Regional Director and Human Resources.
  • Communicate consistently to ensure compliance of all store associates established company policies, procedures and guidelines including, but not limited to, safekeeping of company inventory, funds and property.

Job Required Knowledge & Skills

  • Four year degree in business or a related field and one year relevant experience or; two year degree in a related field and at least two years of relevant experience or; three years of relevant experience.
  • Established ability to produce sales results, while minimizing loss.
  • Proven aptitude to perform independently with minimal supervision.
  • Proven supervisory skills, with capacity to deliver training material and assess retention.
  • Strong interpersonal skills and the ability to communicate verbally in a clear, audible, and professional manner.
  • Ability to operate a computer, as well as maneuver relative software programs.
  • Ability to work varying days and hours, based on business needs, and maintain an excellent attendance record.
  • Possess a valid driver’s license, certificate of auto insurance coverage, and the ability to drive an automobile.
  • Extensive travel (up to 90%) in a given geographic area.  Driving required for up to 100% of the daily work schedule.
  • Standing required for up to 90% of the work time.
  • Ability and willingness to travel overnight for training and/or business meetings.


Bachelor's Level Degree in Business or Other

Reports To

Regional Director