Campaign Marketing Manager

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition to our wide assortment, we are the industry leader in on demand customization.

We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse stores. Lids has built partnerships and collaborations with iconic global brands including Marvel/Disney, Playboy, Travis Scott’s Cactus Jack, and Post Malone, creating a community where fans, fashion, and culture collide.

General Position Summary

We are seeking a key marketing leader to help drive our multi-channel campaign planning for Lids, related retail concepts and specialty concepts. This position will work cross functionally to set marketing plans and deliver consumer facing campaigns. Whether it is communication for a new store opening, a new product collection, key league, or cultural moments, you will orchestrate the people and pieces of successful Marketing output. If the public sees or hears it, you were involved!

Communication with marketing and cross-functional departments is required to ensure success in planning through execution. You will be expected to understand each project’s key elements, goals, and drivers of success. Teamwork, strong & clear communication, prioritizing numerous projects, and creative problem solving is a must. This roll also leads external partner (primarily professional sports leagues) and vendor (primarily fashion/apparel) relations in planning to maximize mutual goals.

Principle Duties and Responsibilities

Campaign Project Management

• Lead regularly scheduled project and campaign planning meetings
• Manage complex projects from ideation to completion and post project reporting
• Ability to manage multiple projects at varying degrees of complexity, importance, and timelines
• Initiate, track, and report Purchase Orders, Invoices, Payments, and Budgets
• Be an expert power user of project management software, including Administrator duties for updating decks, documents, and tracking needs
• Identify possible challenges in advance and guide projects toward solutions
• Act as a resource for all involved parties across pre-planning, planning, execution, and post analysis
• Prepare briefs and pitch to partners for added involvement and incremental support on varying projects/campaigns

Communication

• Clear communication to keep all relevant parties informed of progress updates & statuses
• Drive external partner relationships and develop compelling consumer facing marketing plans
• Develop positive, collaborative working relationship across the Lids organization Develop positive, collaborative working relationship across the Lids organization

Process Improvement

• Develop overall campaign management processes and ways of working
• Recommend project process and management improvements

Job Required Knowledge & Skills

• Leadership traits that produce positive, solution based results
• Relevant professional Marketing Project Management experience with accompanying bachelor’s degree
• 3-5+ years of full-time work experience in Brand/Project/Campaign Management
• Comfort with project management software and project management methodologies
• Skilled at building automations with tools similar to ClickUp, Trello, Butler, Jira, etc.
• Ability to build productive cross functional and external relationships
• Can succeed in fast paced, dynamically changing, and ambiguous situations
• Strong interpersonal skills and the ability to communicate verbally/written in a clear, audible, and grammatically correct manner.
• Strong organization and attention to detail
• Proficient in MS Office including Sharepoint, Word, PowerPoint, Excel, Outlook
• Strong sense of urgency in responding to internal customers/employees
• Ability to work in a team environment

Reports To

• Director, Go-To-Market Strategy