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Digital Marketing Specialist

Date:  Jan 6, 2021

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

General Description

The Digital Marketing Specialist will contribute to digital advertising efforts and retail marketing strategy across North America. This analytical role will use data to create, manage, and optimize ad campaigns on a variety of platforms and in a variety of capacities. The scope of work primarily focuses on paid social media, email, and display channels with the primary goal of driving in-store traffic and sales.  
This role will monitor & analyze campaign performance, recommend campaign concepts, and stay current on new features and best practices. The ideal candidate for this role will have a strong desire for challenging projects, data-driven marketing, social media, email, and display.

Principle Duties and Responsibilities

•    Responsible for the day-to-day management of paid social, email, display, mobile & video advertising efforts including test setup, campaign management, copy development, and more
•    Report on the performance of campaigns and make adjustments to optimize ROI
•    Use customer database to identify audiences for targeting and monitor results
•    Contribute to campaign planning and creative concepts
•    Stay current with industry trends, including audience targeting, creative, consumer trends, and more

Additional Principle Duties and Responsibilities

Job Required Knowledge & Skills

•    Bachelor’s degree in marketing, business, or related field 
•    3+ years of digital advertising experience, retail industry preferred
•    Experience with analytics tools 
•    Strong understanding of Instagram, Facebook, Twitter, Snapchat, YouTube, and display partners, such as Google Display Network
•    Experience with email marketing platforms
•    Self-starter with an enthusiasm for learning, testing, and analytics-based tasks
•    Creative copywriting for display, social, and email


Reports To

 Sr. Manager, Digital Marketing

Nearest Major Market: Indianapolis