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Ecommerce Marketing Manager

Date:  Oct 12, 2021
Location: 

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

GENERAL SUMMARY

The Ecommerce Marketing Manager will lead the marketing efforts for our B2C eCommerce business. This newly created position will be responsible for providing leadership and direction to all direct-to-consumer marketing channels including Social, Email, PPC, SEO, and Paid Media. The ideal candidate should be highly analytical with the ability to effectively manage the advertising and marketing budget to include weekly purchasing and monitoring of all media.  They will be an expert in their platforms and responsible for developing a comprehensive marketing strategy to achieve annual revenue growth goals.

 

KEY RESPONSIBILITIES  

  • Responsible for the day-to-day management of PPC, SEO, paid social, display, mobile & video advertising efforts including: test setup, campaign management, copy development, and more
  • Assists in the management of 3rd party agencies to ensure flawless execution and collaboration to improve the overall measurement and impact on ROI
  • Report on the performance of all efforts and make adjustments to campaigns
  • Assist with cross-channel optimizations, including affiliate projects
  • Work with customer data to identify audiences for targeting
  • Stay current with industry trends, including audience targeting, creative, consumer trends, and more

 

QUALIFICATIONS 

  • Bachelor’s Degree in Marketing, Advertising, or related field
  • 5+ years of experience in ecommerce marketing, including SEO, digital advertising, and conversion rate optimization
  • Strong analytical skills to evaluate program performance and results.
  • Demonstrated ability to perform independently with minimal supervision.
  • Ability to analyze marketplace trends and suggest changes to meet or exceed business needs.

 

Reports to: Director, Digital and Marketing Operations
 


Nearest Major Market: Indianapolis