Email and SMS Marketing Manager

Date:  Nov 12, 2022

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

General Description

Lids is searching for a creative, passionate, and data-driven Email and SMS Marketing Manager to oversee email and mobile marketing channels while managing vendor, technology, and agency relationships. The Email and SMS Marketing Manager will be responsible for email and SMS marketing that’s consistent, relevant, and personal – designed to retain customers, drive sales, build loyalty, and generate brand awareness. Email is a vital marketing channel and our communications include email, SMS, triggered contacts, and retargeting to drive email growth.  This individual will manage the overall strategy, execution, and reporting for these channels. 

Principle Duties and Responsibilities

  • Plan and execute all aspects of email and SMS marketing campaigns, from calendar creation and creative brief development to the execution and deployment of campaigns
  • Collaborate with internal and external teams for promotional and product planning, customer contact strategy/segmentation and creative content/messaging
  • Provide direction and feedback to creative, marketing, and other internal partners to ensure marketing messages are conveyed clearly and align to overall objectives
  • Create and analyze reports from analytics tools to identify customer behavior patterns to develop customer lifecycle programs that improve customer retention, lifetime value, and loyalty
  • Continuously improve email and SMS marketing strategies for consistent subscriber growth and new customer acquisition

Additional Principle Duties and Responsibilities

  • Own and maintain relationship with email service platform (ESP) and other vendor partnerships related to advancing email and SMS capabilities
  • Drive process improvement to maximize efficiency, accuracy, and consistency in delivery of email and SMS marketing campaigns
  • Comply with industry rules and regulations governing commercial email communication (CAN-SPAM and CASL)
  • Other duties, responsibilities, and qualifications may be required and/or assigned by management

Job Required Knowledge & Skills

  • Bachelor’s Degree in Marketing, Advertising, or related field
  • 3-5 years of email marketing experience, preferably in a B2C retail environment
  • Expertise in data-driven marketing and customer segmentation
  • Knowledge of email best practices including subject lines, messaging, list management, deliverability and CAN-SPAM /CASL/GDPR laws
  • Process orientated with an aptitude for building out workflows and communication schedules in line with customer behavior
  • Strong analytical, copy writing, and editing skills
  • Proficient level ability with MS Office (primarily Excel)
  • Familiar with Email Marketing Platforms (e.g. Exact Target, Salesforce Marketing Cloud, Klaviyo, or Acquia Campaign Studio)
  • Knowledge of HTML and SQL

Reports To

  • Director, Digital and Marketing Operations



EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 11087 

Location: Corporate Office 


Nearest Major Market: Indianapolis