Experiential Marketing Manager

Date:  Mar 29, 2024

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

General Position Summary

We are seeking a motivated and organized individual to join our team as an Experiential Marketing Manager. This role will be responsible for managing various scaled events across all marketing functions, including relationship management with key stakeholders, ideation, execution of planning, milestone tracking, and facilitating effective communication among team members. The ideal candidate will have a strong background in project management, excellent organizational and communication skills, and the ability to coordinate multiple tasks efficiently.

Principle Duties and Responsibilities

Event & Project Management

  • Execute a variety of scaled events, both small to large, domestically, and internationally
  • Ability to own and manage all necessary steps for various projects while delegating support to marketing channels
  • Lead projects independently
  • Ideate & create new opportunities to engage with customers to increase traffic flow, conversion, and sales within brick & mortar stores

Communication Facilitation

  • Foster collaboration among team members to meet project objectives
  • Act as a central point of contact between sub-teams and the Sr Campaign Manager, Collabs, Specialty Initiatives
  • Facilitate regular updates on project status, challenges, and achievements
  • Ensure effective communication across all levels of the organization
  • Lead a team internally and work with external experiential agency for support

Additional Principal Duties and Responsibilities

Calendars and Milestone Tracking

  • Own the Experiential Marketing Calendar and work cross functionally with marketing channels to support events domestically & internationally across all business functions
  • Ensure calendars are up to date based on grand opening dates, collaboration launches, tradeshows, key sporting moments, player appearances and more

Coordinate Project Timelines

  • Develop and manage project timelines, ensuring timely delivery of project deliverables
  • Monitor and track project milestones, fostering collaboration among teams to achieve project goals

Process Improvement

  • Encourage a culture of continuous improvement by seeking feedback from team members.
  • Identify opportunities to enhance processes and workflows for increased efficiency.

Job Required Knowledge & Skills

  • Strong organizational and communication skills.
  • Proven experience in project management.
  • Ability to coordinate and manage multiple tasks simultaneously.

Preferred Job Required Knowledge & Skills

  • 4-6 years of experience working in experiential marketing and/or event management

Reports To

  • Sr. Campaign Marketing Manager Collabs, Specialty Initiatives


EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at onboardingsupport@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 17930 

Location: Corporate Office 

Nearest Major Market: Indianapolis