Head of Branding & Collaborations

Date:  Jan 20, 2023

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.


We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers. The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

General Description

LIDS is looking for an innovative and seasoned creative & design brand leader. As our Head of Branding and Collaborations, you will define and set the tone for the brand globally. You will push LIDS to reach its creative potential by expanding our global brand partnerships and identifying new avenues of opportunity to expand the LIDS brand. This partner will help LIDS expand their international partnerships with artists, creatives, brand houses, and pop culture figures that will help the LIDS brand grow and evolve.

Principle Duties and Responsibilities

  • Drive the growth and expansion of LIDS collaborations and creative campaigns with large and small brands.  
  • Lead a branding team of 4-6 individuals responsible for collaborations, seeding, and branding campaigns.
  • Actively reach out to small and large brands, pitch them on collaborations, and oversee negotiations and contracts.
  • Manage product design process with merchandise team. 
  • Oversee all collaborations and manage team that will execute all campaigns and plans.
  • Provide unique vision to existing and future collaborations and campaigns.
  • Create and manage the vision for branding campaigns with the help of cross functional departments within LIDS and outside PR agencies.
  • Grow and foster brand profiles through marketing and public relations.

Additional Principal Duties and Responsibilities

  • Translate and implement the creative strategy & vision into creative campaigns that your department will execute, while building partnerships with notable figures and brands.
  • Assist the leadership team in driving strategically inspired and creatively led, omni channel campaigns that strengthen relationships with consumers across all touchpoints.
  • Partner closely with other cross-functional creative teams, including, social media, Marketing, e-commerce, and others, to ensure the brand DNA and specific storytelling campaigns build the greatest brand and business impact, while delivering consistency across all touch points.

Job Required Knowledge & Skills

  • Bachelor/Master's degree in Design or related field or equivalent combination of education and experience - Minimum of 7+ years of creative experience in creative direction, art direction and design; primarily focused on consumer brands
  • Building and managing high performance teams
  • Experience with campaign development, brand strategy, digital channels, consumer journeys, and innovative practices
  • Innovative storytelling across multiple categories with the ability to see a story where others don't

Additional Job Required Knowledge & Skills

  • Self-entrepreneurship, self-motivation
  • Enhanced communication skills
  • Enhanced organization skills
  • Ability to work and feel comfortable with ambiguity
  • Well-developed emotional intelligence and common sense
  • Must be a creative and strategic thinker, an “influencer,” a consensus- builder, and an excellent team player
  • Travel required based on needs of the business

Reports To


Nearest Major Market: Indianapolis