Head of Public Relations

Date:  May 28, 2023

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

About Our Company

General Position Summary

Lids is looking for a Head of Public Relations to build out our PR department under our new branding and collaborations silo. This individual will manage and oversee all Public Relations for Lids, as well as the relationships between outside PR firms.

Principle Duties and Responsibilities

  • In this role you will develop public relations strategies, build, and maintain relationships with relevant journalists and key external role-players, managing media relations for the executive team
  • Lead influencer marketing/talent engagement to amplify key milestones over the course of the year
  • Work closely with VP of Marketing, Head of Branding and Collaborations, President of Lids, and other leaders across the team to set annual brand strategy and quarterly measures of success.
  • Participate in the development and execution of communications and marketing plans to support annual and long-term strategic goals and initiatives
  • Manage media relations activities to increase earned media impressions
  • Develop and maintain strong relationship with members of the local media (reporters, producers, editors) to secure media placements
  • Identify opportunities to publicize initiatives, programs and events by developing and proactively pitching stories
  • Write and disseminate articles, press releases, media alerts and other materials

Additional Principal Duties and Responsibilities

Job Required Knowledge & Skills

  • 3-5 years public relations experience, preferably with a background in the sports, apparel, and merchandise industry.
  • Proven track record creating successful and game changing PR campaigns from concept to completion
  • Customer focused with client-centric mindset
  • Ability to thrive, be nimble and meet deadlines in a fast-paced environment
  • Strong media relations, issues management, and crisis communications skills, as well as a knowledge base in digital communications, website, and social media
  • Excellent written and verbal skills, and demonstrated success drafting and placing statements, press releases, and op-eds
  • Ability to act quickly and effectively under pressure, and experience making prudent decisions and taking appropriate action in uncharted situations
  • Ability to work well with competing priorities and manage projects involving multiple people from across the department and organization
  • Attention to detail and accuracy

Preferred Job Required Knowledge & Skills


Reports To

EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at onboardingsupport@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 13635 

Location: Corporate Office 

Nearest Major Market: Indianapolis