Manager, Social Media

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

General Position Summary

The Manager of Social leads the social media team and is responsible for defining and executing an innovative social media strategy in addition to developing campaigns that deliver measurable business results. The ideal candidate will have a strong background in strategic planning within the social and digital space and experience developing and implementing highly successful social media campaigns.

Principle Duties and Responsibilities

•    Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase store sales.
•    Serve as the lead business driver of social media channels to devise, monitor and optimize campaigns to meet KPIs.
•    Drive innovation across all social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.
•    Expand the fan base across the brand’s owned social channels by attracting new followers and transforming current followers into brand advocates.
•    Drive meaningful engagement across all relevant social channels.
•    Devise unique and creative social media campaigns to drive value while aligning with the brand voice.
•    Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.
•    Work collaboratively with cross-functional teams to ensure goals are aligned.
•    Manage, coach and lead social media team.
•    Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
•    Meet ongoing deadlines in an often fast-paced environment.
 

Job Required Knowledge & Skills

•    Bachelor’s Degree 
•    7+ years Digital Marketing experience with a focus in Social Media.
•    5+ years people leader experience
•    Well versed in social media including new and emerging platforms
•    Strong analytical, critical thinking and project management skills
•    Strong leader and team player
•    A passion for social media
•    Experience working with and promoting brand initiatives
•    Excellent written and verbal communication skills; strong editing skills with attention to detail
•    Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly.
•    Well organized with attention to detail and ability to follow-through.
 

What We Offer

• Comprehensive medical, dental, and vision coverage effective on your first day of employment
• 401(k) plan with company match after 90 days, fully vested from day 1
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
• Paid Parental Leave
• Competitive annual bonus opportunity
• Generous employee discount and exclusive perks
• Attractive paid time off package including holidays and floating holidays
• Flexible summer hours opportunity for eligible employees
• Ongoing career development and professional training, including discounted secondary education courses and certification reimbursement for select departments.
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options to provide added financial flexibility

Physical Demands and Travel Requirements

Work Envoirnment

• Onsite office work environment.
• Standard business hours from 8 a.m. – 5 p.m., flexibility may be provided upon request.

Physical Demands and Travel Requirements

• Ability to constantly sit at a desk in a sedentary work environment
• Ability to frequently communicate clearly and effectively, both verbally and in writing
• Ability to view electronic/written materials and adjust focus when needed (i.e. computers screens, documents, etc.)
• Ability to frequently use a computer, keyboard, mouse, and other standard office equipment.
• Ability to occasionally stand and walk throughout the office.
• Ability to occasionally lift or move items up to 15 pounds.
• Ability to occasionally present information to small and large groups, including team members and leadership.
• The noise level in the work environment is usually moderate

Education

Reports To

Director of Digital Advertising and Social Media Operations