Manager, Social Media

Date: Mar 16, 2026

Location:

Indianapolis, IN, US, 46278

Store # - Mall Name: Corporate Office

About Our Company

At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan-driven product and unforgettable retail experiences.

Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We’re also the industry leader in on-demand customization, offering in-store embroidery that turns everyday gear into one-of-a-kind statements.

From specialty concept stores for the NBA and NHL, to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

General Position Summary

Interested in leading Social Media initiatives for the well-loved Lids fashion brand? The Manager of Social Media works with a team of dedicated professionals responsible for defining and executing innovative strategies and campaigns. You will promote product launches and brands across all social media channels globally. Have ideas on how to build brands by connecting to a passionate and loyal following? The plan is yours to create and execute. The ideal candidate will have a strong background in strategic planning and campaign implementation within the digital and social media space.

Principle Duties and Responsibilities

· Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase store sales.

· Serve as the lead business driver of social media channels to devise, monitor and optimize campaigns to meet KPIs.

· Drive innovation across all social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.

· Expand the fan base across the brand’s owned social channels by attracting new followers and transforming current followers into brand advocates.

· Drive meaningful engagement across all relevant social channels.

· Devise unique and creative social media campaigns to drive value while aligning with the brand voice.

Additional Principal Duties and Responsibilities

· Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.

· Work collaboratively with cross-functional teams to ensure goals are aligned.

· Lead Influencer relationship

· Lead product gifting/seeding

· Manage, coach and lead social media team.

· Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.

· Meet ongoing deadlines in an often fast-paced environment.

Job Required Knowledge & Skills

· Bachelor’s Degree

· 7+ years Digital Marketing experience with a focus in Social Media.

· 5+ years people leader experience

· Well versed in social media including new and emerging platforms

· Strong analytical, critical thinking and project management skills

· Strong leader and team player

· A passion for social media

· Experience working with and promoting brand initiatives

· Excellent written and verbal communication skills; strong editing skills with attention to detail

· Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly.

· Well organized with attention to detail and ability to follow-through.

Preferred Job Required Knowledge & Skills

Education

Reports To

Employment Requirements
Candidates must possess the experience, skills, physical abilities, and qualifications, with or without reasonable accommodation, to perform the essential duties of the role and must be able to meet all applicable employment standards. Being legally authorized to work in the United States is a pre-condition of employment for this position. Current or future employment-based visa sponsorship is not available for this role.

Equal Employment Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Notice to Applicants
In connection with your application, we collect information that identifies, reasonably relates to, or describes you (“Personal Information”). The categories of Personal Information we collect include your name, email address, mailing address, other contact information, employment history, and educational history. We collect and use this information for human resources and business management purposes, including identifying and evaluating candidates for employment or future contract opportunities, and maintaining recruiting and hiring records. Upon a conditional job offer, we may require additional Personal Information for business purposes and background checks as permitted by law, including but not limited to government-issued identification numbers, work authorization, emergency contact information, criminal record information, and demographic data used for analytics and compliance with applicable legal requirements and Company policies.

Need Accessibility Assistance?
Applicants who require accessibility assistance to submit an employment application may email hr@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address is only for individuals seeking reasonable accommodation when applying for a career at Lids.