Paid Media Manager

Date:  Nov 21, 2022
Location: 

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

About Our Company

Fanatics Lids College (FLC) is a general merchandise company that provides all emblematic apparel, hard goods, and backpacks to Barnes and Noble Education’s college bookstores. FLC strives for excellence by bringing the highest quality of products, range of assortment and at the best prices possible for each of our partners. 

General Description

The Paid Media Manager is responsible for planning and executing digital campaigns, setting up campaign measurements, analyzing and communicating results, and collaborating with various internal and external groups to achieve business goals. This position will have a focus on defining, creating, and communicating a framework for activation and optimization across all digital platforms (including, but not limited to Facebook, Instagram, Snapchat, TikTok, and YouTube) that drives brand and performance outcomes. This position manages and recommends campaigns in line with marketing plans for company initiatives, researches and identifies potential placements, and negotiates terms with the partners. 

 

This role will monitor & analyze campaign performance, recommend campaign concepts, and stay current on new features and best practices. The ideal candidate for this role is an energetic professional who can multi-task effectively and has a strong desire for challenging projects, data-driven marketing, social media, and video.

Principle Duties and Responsibilities

  • Manage digital marketing campaigns, including platform set-up that aligns with media plans, targeting strategies and objectives. Track and adhere to all timelines and deadlines
  • Negotiates placements with third party vendors and manages advertising budget
  • Tracks, analyzes, and optimizes digital marketing campaigns
  • Perform campaign analysis directly relevant to optimization and/or planning and buying decisions
  • Own weekly and monthly paid social performance reporting (performance analysis, insights and recommendations)
  • Set KPIs and benchmarks for all paid social and video platforms, channels, tactics, and initiatives.
  • Develop test and learn plans (A/B testing)

Additional Principal Duties and Responsibilities

  • Partners with the creative team to ensure coordinated messages across multiple channels
  • Owns affiliate program, including strategy, performance, and reporting
  • Stays current on industry best practices and makes recommendations for increasing conversions from digital efforts

Job Required Knowledge & Skills

  • Bachelor’s degree in Marketing, related field or equivalent work experience
  • Minimum of 3-5 years managing online advertising, digital, video, and paid social campaigns
  • Experience with paid social and digital marketing tools that include content management, trafficking, reporting and competitive research
  • Highly detail oriented with excellent organization skills while managing multiple ongoing projects
  • Advanced computer skills, including high-level proficiency in Excel

 

#LI-MM2

Additional Job Required Knowledge & Skills

Education

Reports To

EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at onboardingsupport@lids.com. A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 12842 

Location: Corporate Office 

 


Nearest Major Market: Indianapolis