Senior Manager of Social Media

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US and abroad. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Lululemon, and Mitchell & Ness. In addition, to our wide assortment we are the industry leader in on demand customization.

We currently operate 1,300+ brick and mortar locations, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and the two largest MLB franchises, via our Yankees & Dodgers Clubhouse. Lids has built partnerships and collaborations with iconic global brands including Marvel/Disney, Playboy, Travis Scott’s Cactus Jack, and Post Malone. Creating a community where fans, fashion, and culture collide.

General Position Summary

Interested in leading Social Media initiatives for the well-loved Lids fashion brand?  The Senior Manager of Social Media leads a team of dedicated professionals responsible for defining and executing innovative strategies and campaigns.  You will promote product launches and brands across all social media channels globally.  Have ideas on how to build brands by connecting to a passionate and loyal following?  The plan is yours to create and execute.  The ideal candidate will have a strong background in strategic planning and campaign implementation within the digital and social media space. 

Principle Duties and Responsibilities

• Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase store sales.
• Serve as the lead business driver of social media channels to devise, monitor and optimize campaigns to meet KPIs.
• Drive innovation across all social channels, remaining up to date on new technology, platforms, macro trends and competitor activities to apply to strategic plans.
• Expand the fan base across the brand’s owned social channels by attracting new followers and transforming current followers into brand advocates.
• Drive meaningful engagement across all relevant social channels.
• Devise unique and creative social media campaigns to drive value while aligning with the brand voice.
• Oversee and manage the planning, content calendars, reporting, and optimizations across all social platforms.
• Measure, listen and report shopper insights to advise on future content and campaigns, using tools like Emplifi or Sprinklr.
• Build and maintain strong relationships with content creators (gifted and paid) across multiple platforms, overseeing identification, outreach, agreements, and content approval.
• Work collaboratively with cross-functional teams to ensure goals are aligned.
• Manage, coach, and lead social media team.
• Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
• Meet ongoing deadlines in an often fast-paced environment.

Job Required Knowledge & Skills

• Bachelor’s Degree.
• 7+ years Digital Marketing experience with a focus in Social Media.
• 5+ years people leader experience.
• Well versed in social media including new and emerging platforms.
• Strong analytical, critical thinking and project management skills.
• Strong leader and team player.
• A passion for social media.
• Experience working with and promoting brand initiatives.
• Excellent written and verbal communication skills; strong editing skills with attention to detail.
• Ability to convert social data, listening reports and findings into clear and impactful strategies. 
• Experience in influencer and seeding management, with a proven track record in overseeing successful partnerships and campaigns.
• Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly.
• Well organized with attention to detail and ability to follow-through.

Reports To

• Head of Content

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