Sr. Digital Marketing Manager

Date:  Mar 27, 2024

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Topps, Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

General Position Summary

Digital Marketing strategic leader and operational expert that establishes data-driven points of view positioned towards increasing revenue growth.

  • The Senior Digital Marketing Manager is responsible for strategic planning and tactical operations oversight, quantitative campaign analysis, KPI dissemination, and collaborating with various internal and external groups to achieve company goals. This position will have a focus on defining, creating, and communicating a framework for activation and optimization across all digital platforms that drives brand and performance outcomes. This position manages and recommends campaigns in line with marketing plans for company initiatives, researches and identifies potential placements, and oversees platform best practices.
  • The Primary responsibilities are to increase acquisition and reduce churn through optimization of the Customer Journey (CX) while identifying growth opportunities for Lids’ Direct-to-Consumer (DTC) strategy.

Principle Duties and Responsibilities

Optimizing the Customer Experience & Journey:

  • Oversee the customer journey on across Lids’ DTC businesses identifying opportunities to enhance user experience, drive engagement, and increase sales

A|B Testing & Data Analysis:

  • Lead A|B testing initiatives to optimize campaign performance, website user experience, consumer outreach (CRM) and conversion rates
  • Analyze results, share insights, and make data-driven recommendations to senior leadership
  • Collaborate with external agency partners and internal creative teams, providing clear guidance and feedback

Strategy Development & Execution:

  • Collaborate with the Digital team leaders to define, optimize, and create and implement the DTC commerce strategy for
  • Work closely with cross-functional teams, ensuring alignment of DTC objectives with broader brand and business goals

Additional Principal Duties and Responsibilities

Marketing Operations

  • Create annual sales strategy and operational planning prior to fiscal year launch (budgeting)
  • Create and present weekly, monthly, quarterly reporting to peers and senior leadership
  • Administrative responsibility across all digital platforms, maintaining access levels and securing operational functions for digital marketing platforms and tools
  • Performance Marketing - Paid media expertise and experience with practical execution at all functional stages across Social, Search, OOH, OTP, CTV, others. 5+ years of experience
  • Email – practical experience with email best practices, list management and deployment (5+ years of experience)
  • eCommerce- acquisition and retention strategy development and execution across all properties (5+ years of experience)
  • SEO – site architecture and SEO optimization experience
  • Any additional responsibility as set by Director or Head of Marketing

Job Required Knowledge & Skills

  • Bachelor of Science degree in Marketing, Business, Finance, Information Systems, Data Science or related field. Meaningful experience at a retail or tech-forward company preferred
  • Minimum of 7 years of marketing and analytics experience
  • Advanced in A|B testing tools and analytics platforms
  • Strong analytical, organizational, and project management skills
  • Expertise in DTC channels and the evolving commerce landscape
  • Exceptional leadership abilities with experience in managing cross-functional teams
  • Excellent communication and presentation skills, with ability to influence and be influenced through maintaining data-driven views that are loosely held
  • Comfort with ambiguity as demonstrated by being able to adapt in structured and un-structured environments

Reports To

Director Digital Marketing, Social Media



EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 17689 

Location: Corporate Office 

Nearest Major Market: Indianapolis