Sr. Manager, Creative

Date:  Jun 23, 2022
Location: 

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

General Summary

The Sr. Creative Manager is responsible for overseeing and developing the visual brand identity and strategy throughout the year.  This position works closely with leadership to develop consumer facing content that reflects the strategic priorities and brand voice of the company.  This individual should be hands-on, look to innovate the brand, and understand the full range of products, retail outlets, and consumer segments. 

 

Principle Duties & Responsibilities

Team Leadership

  • Oversee and manage the marketing design and photographic studio teams
  • Develop skillset of all team members
  • Oversee the visual direction for all domestic and international retail outlets (store design, in-store visual merchandise & display, promotional assets including print, seasonal and sales event communications)
  • Oversee visual direction for physical and digital communications (social media, email, website)
  • Oversee creative campaign/promotion content production (in-house visual photography studio)

 

Project Leadership

  • Lead the design team in group projects and new strategic initiatives
  • Develop projects from start to finish and execute through multiple design mediums including in-store POP signage, email templates and other graphics
  • Provide creative input and direction during project development
  • Produce and oversee quality work in a fast-paced environment meeting deadlines and expectations for quality, creativity and accuracy
  • Collaborate with VP of Marketing and leadership to develop, refine, communicate and execute the creative vision for brand strategy
  • Streamline and improve marketing processes
  • Review, proof, and approve all creative assets to ensure accuracy, brand consistency, compelling style and error free work

 

Design Excellence

  • Explore design alternatives, pushing boundaries and executing sophisticated solutions that display awareness of current design trends and techniques
  • Influence the organization to continuously innovate
  • Monitor consumer trends and look for opportunities to elevate design
  • Ensure that designs adhere to brand guidelines and translate into integrated solutions across all media
  • Employ graphic design best practices and optimization techniques

 

Minimum Requirements

  • Bachelor’s degree in graphic design, visual communications, or related degree
  • 8-10 years of professional design and marketing leadership experience
  • Ability to lead and design creative content creation from concept to completion
  • Proficient with Adobe Creative Suite, including Photoshop, InDesign, Illustrator
  • Proven organizational skills, creativity, and professionalism
  • Solid understanding of design principles, typography, color theory and other relevant design fundamentals used in the print and digital space
  • Expert knowledge of print and digital standards
  • Proven understanding of photography fundamentals and principles
  • Experience with lifestyle photoshoots and video shoots
  • Strong desire to push creativity and experiment with new design techniques and processes
  • Meticulous attention to detail
  • Strong design ability, typographic skills, acute attention to detail and photography expertise.
  • Superior interpersonal and verbal communication skills
  • Works well under pressure and maintains a positive attitude
  • Strong work ethic and ability to effectively manage time and projects
  • Strong ability to multi-task
  • Must be very organized and be able to prioritize and reprioritize assignments as needed
  • Creative copywriting experience a bonus

 

Reports to: Vice President of Marketing

#LI-LS1


Nearest Major Market: Indianapolis