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Sr. Manager, Social Media & Content Marketing


Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office
General Description

The Senior Manager, Social Media and Content Marketing plays a key role in leading the Lids social media team & strategy. This role is responsible for seamlessly driving successful social media campaigns and content across owned and external social channels. This role requires someone with:

  • A creative mindset that’s always churning with actionable ideas that help enhance Lids’ social media presence and achieve our brand and business growth goals.
  • A passion for storytelling, bringing the Lids brand to life in a differentiated way to engage current & new followers
  • A constant finger on the digital pulse and an eye on the social landscape to discover what’s new, what competitors are doing, and what innovations are around the corner.
  • Excellent project management skills, detailed-oriented, highly organized with the ability to manage multiple project deadlines efficiently.
  • Ability to build strong relationships with internal stakeholders
  • Assist in mentoring and development of social media team members



Principle Duties and Responsibilities

Social Campaigns, Content & Influencer Programs:

  • Lead the Social Media team to elevate social media and digital strategies, and lead annual and seasonal social media programs and campaigns.
  • Oversee day-to-day content strategy on Lids social channels, partnering with social media team members and internal creative teams to build out monthly content calendars, defining cadence and overall strategy on Instagram, Twitter, Facebook, YouTube, and others as needed.
  • Oversee digital influencer campaigns to grow brand awareness and ensure a steady cadence of high-quality, brand-right content for our social channels.
  • Drive strategy on social support through Lids brand ambassador social media presence and contributor program.
  • Anticipate gaps in content flow and proactively propose ideas for engaging the contributor network, internal resources & content gathering.
  • Oversee organic social media analysis and metrics with internal and external partners.


Additional Principle Duties and Responsibilities

Social Calendar & Content Publishing:

  • Lead internal team to manage the social content calendar with accurate and up-to-date information that aligns with the seasonal marketing calendar and messaging.
  • Oversee scheduling and posting of all content in sync with the calendar and according to channel goals and best practices for high engagement; check to ensure it goes out as planned, including weekends, while nimbly adjusting to unknowns and scheduling changes.
  • Work with leadership, agency teams and internal partners to ensure content requirements are clear; manage delivery of assets needed to execute content programs, ensure they’re delivered on schedule, and oversee approvals in advance of publication.

Community Engagement:

  • Work with team members to ensure consistent, high-quality, brand-right engagement across all owned and external social channels.
  • Successfully oversee the partnership with Customer Service to keep them in-the-know on social campaigns and arm them to address questions or issues that arise.
Job Required Knowledge & Skills
  • Bachelor’s Degree
  • 7+ years of experience in a related field
  • A passion for social media that manifests in a drive to remain active in multiple social networks and consume the latest, greatest technology, social network or app to help enhance your digital world
  • A strong interest in sports
  • Examples of work demonstrating the ability to create fun, high-quality, engaging innovative social media content and campaigns
  • Excellent written and verbal communication skills; strong editing skills with attention to detail
  • Effective leadership and project management skills
  • Creative thinker with an innate visual aesthetic
  • A marketing mindset with the ability to articulate how an idea comes to life and reaches its intended audience
  • Hands-on knowledge of digital media tools – Digital photography, basic Photoshop/photo editing skills, knowledge of apps commonly used for creating social content; basic video creation/editing skills are a bonus
  • Experience using a variety of popular social media platforms – Instagram, Facebook, Twitter, YouTube, etc.
  • Proficient with Microsoft Excel, Word, PowerPoint, Outlook and project management tools; adept at learning new tools and technologies
  • Thrives on working in a collaborative, dynamic, fast-paced work environment with strong attention to detail and accuracy
Reports To

VP, Marketing

Nearest Major Market: Indianapolis