Sr. Manager - Campaign Marketing

Date:  Sep 7, 2023

Indianapolis, IN, US, 46278

Store # - Mall Name:  Corporate Office

About Our Company

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, plus top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We currently operate 1,200+ locations domestically and 50+ internationally, including specialty concept stores for the NBA, NHL, Paris Saint-Germain, and numerous MLB teams. In recent years, Lids has built partnerships with iconic global brands including Marvel, Playboy, and the Harlem Globetrotters, and gained ambassadors like Justin Jefferson, Quavo, and Josephine Skriver – creating a community for both sports fans and fashion lovers.

The company is currently expanding with the goal of becoming the largest licensed brick-and-mortar sports retailer across the globe.

General Position Summary

This is a key marketing role leading multi-channel campaign planning for Lids, and related retail concepts.  You will work cross functionally to set marketing plans and deliver consumer facing campaigns.  Whether it is communication for a new store opening, a new product collection, key sales moments, or pop-culture connections, you will orchestrate the people and pieces of successful Marketing output.  If the public sees or hears it, you were involved. 

Communication with leaders, managers, and staff members throughout marketing and relevant cross-functional departments is required.  You will be expected to understand each project’s key elements, goals, and drivers of success.  Teamwork, prioritizing numerous projects, and creative problem solving is a must.  This roll also leads external partner (primarily professional sports leagues) and vendor (primarily fashion/apparel) relations.  

This position works in-person at the Lids corporate office in NW Indianapolis.

Principle Duties and Responsibilities

  • Develop overall campaign management processes and ways of working
  • Lead regularly scheduled project and campaign planning meetings
  • Manage complex projects from ideation to completion and post project reporting
  • Can manage multiple projects at varying degrees of complexity, importance and timelines
  • Assigns resources to projects based upon needs and capability
  • Lead external partner relationships and develop compelling consumer facing marketing plans
  • Anticipate needs, hurdles, and opportunities for improvement
  • Lead and develop dedicated direct report staff

Additional Principal Duties and Responsibilities

  • Be an expert power user of project management software, including Administrator duties and vendor communication
  • Recommend project process and management improvements
  • Keep all relevant parties informed of progress & status
  • Identify possible challenges and guide projects toward solutions
  • Develop positive, collaborative working relationship across the Lids organization
  • Act as a resource for all involved parties across pre-planning, planning, execution, and post analysis
  • Initiate, track, and report Purchase Orders, Invoices, Payments, and Budgets

Job Required Knowledge & Skills

  • Leadership traits that produce positive, solution based results
  • Relevant professional Marketing Project Management experience with accompanying bachelor’s degree
  • 5+ years of full-time work experience in Brand/Project/Campaign Management
  • Comfort with project management software and project management methodologies
  • Skilled at building automations with tools similar to ClickUp, Trello, Butler, Zapier, etc.
  • Ability to build productive cross functional and external relationships
  • Can succeed in fast paced, dynamically changing, and ambiguous situations

Preferred Job Required Knowledge & Skills

  • Strong interpersonal skills and the ability to communicate verbally/written in a clear, audible, and grammatically correct manner.
  • Strong organization and attention to detail
  • Proficient in MS Office including Sharepoint, Word, PowerPoint, Excel, Outlook
  • Strong sense of urgency in responding to internal customers/employees
  • Ability to work in a team environment

Reports To

  • VP, Marketing


EEO Statement:
Hat World, Inc., Lids Holdings, Inc., dba Lids and subsidiaries is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. Hat World, Inc., prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. Hat World, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.

Notice to Applicants:
In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application, please email us at A member of our Talent team will respond as soon as reasonably possible. This email address and is only for individuals seeking accommodation when applying for a career at Lids.

Req ID: 15700 

Location: Corporate Office 

Nearest Major Market: Indianapolis