General Manager (NBA Flagship)

Date:  Apr 5, 2024

London, GB, W1F 7PA

Store # - Mall Name:  9320 - NBA London

About Our Company

For nearly 25 years, Lids has been the leading headwear and sportswear retailer in North America! We have begun our international expansion with stores in Europe and Australia, selling officially licensed products from professional sports federations and headwear of the hottest sports and fashion brands. We have already made it through years of hard work, learned from our successes and failures, lived at the intersection of fan and fashion and stayed true to our core values.

The NBA is the world’s premier basketball league and likewise The NBA Store is one of the world’s premier retail experiences. It is the intersection of sports fan, fashion, and culture with basketball as its backdrop. Since our first store in 1998 in New York we have been known for this premium retail experience. Providing officially licensed product of the NBA from on court wear to team apparel is what we do. We are the destination for all your favourite player jerseys, training product, hats, team wear and collectables. If it’s in the NBA, you can get it at The NBA Store.

General Position Summary

At The NBA Store, our General Store Managers are the heart and soul of the brand. These basketball fanatics are dedicated to fueling the passion for the NBA and fashion merchandise by meeting the needs of our loyal customers and casual shoppers alike. Our customers rely on our team to help them find and select products that represent their individualism, team pride and personal style. Working in our retail stores requires our Store Manager to provide an exceptional experience to each and every customer, lead and inspire our retail teams to service excellence, execute meticulous product presentations and be a subject matter expert on our products and services.

If you have a passion for basketball, enjoy a fast-paced environment and ever-changing fashion trends, then perhaps The NBA Store is the place for you. We’re always looking for our next big playmaker, so if you’re ready to lend your expertise to a like-minded company that’s exciting, fun, shares your passions and love for the game, we want to hear from you.

Principle Duties and Responsibilities

Generate Sales

  • Produce sales gains, by providing customer service.
  • Meet or Exceed Company Objectives in all measurable areas of the business.
  • Provide consistent assessment of each associate’s sales performance and work within the store to give feedback on areas of strength and opportunity while keeping in line with Company objectives.
  • Adhere to current visual guidelines including proper merchandising, signage, and store cleanliness.
  • Maintain strong product knowledge for use in selling, merchandising, and giving feedback as requested.
  • Ensure that all associates maintain a professional appearance consistent with company dress code policy.

Control Expenses

  • Protect Company assets within guidelines of NBA Store Retail policies.
  • Prepare store schedules and provide for proper store coverage at all times, within the guidelines for wage control set by the company.
  • Follow all policies to accurately manage store inventory including receiving, transferring, completing price changes, and conducting product counts.
  • Perform proper documentation and record keeping per NBA Store Retail policies, complying with all state and federal laws.
  • Open and close the store as required following the procedures per the Operations P&P Manual.

Additional Principle Duties and Responsibilities

Supervise Associates

  • Manage store associates through thorough use of NBA Store Training Programs, goal setting (for sales and tasks), and regular follow up.
  • Recruit, develop, and train store personnel to achieve Operations Objectives as well as adhere to Operational policies and guidelines.
  • Administer the progressive steps of discipline to include verbal and written warnings. In addition, the Store Manager carries out employment terminations following approval from the District Sales Manager and Human Resources.
  • Encourage direct compliance of all store associates established company policies, procedures and guidelines including, but not limited to, safekeeping of company inventory, funds, and property.
  • Performs work of subordinates, as needed.
  • Communicate with employees at all levels of the company.
  • Other duties as assigned.

Job Required Knowledge & Skills

  • At least two years related experience as a Flagship level Store Manager or Area Manager within retail.
  • Established ability to produce sales results, while minimizing loss.
  • Proven leadership skills, with capacity to deliver training material and assess retention.
  • Strong interpersonal skills and the ability to communicate verbally in a clear and professional manner.
  • Ability to operate a computer, as well as maneuver relative software programs.
  • Ability to lift up to 20kg.
  • Ability to climb a ladder and work with hands overhead.
  • Standing required for up to 100% of the work time.
  • Ability and willingness to travel overnight for training and/or business meetings.
  • Availability to work every day - may include nights, weekends, and some holidays based on the needs of the business.
  • Ability to prove eligibility to work in the UK.

Why You Will Love the NBA Store:

  • Attractive salary and a lucrative bonus structure.
  • Huge growth and development opportunities.
  • Ongoing coaching and support to drive your retail career.
  • Working with a retailer that promotes internal succession.
  • Work amongst premium desired product alongside fellow passionate and basketball fanatics.
  • Access to exclusive product only available at NBA Store.
  • Having the largest NBA range and selection in the nation at your fingertips.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 15224